SELF-PROMOTION IS SEEN AS EVIL BUT WHEN IT COMES TO THE MESSAGE OF SALVATION ONE HAS TO ASK WHO IS DOING THE SAVING. Self-promotion is not the promotion Lord Jesus Christ, so when it comes to salvation this means that there is no need. One would think that if Jesus is the Savior, surely the promotion of Him must be above all.
The question that you raise is a dilemma for anyone who desires to walk with God and yet share the gospel message of the joy of salvation with others.
However, if you are an individual who has been invited to be a part of the preaching circuit because you have excellent communication skills and the ability to speak in a way that people associate you with someone like Billy Graham at his best, you would have to ask yourself, do I want fame and fortune, or do I desire to know the heart of God.
To seek the heart of God and know the Father is better than anything the world can offer, but it will cost you fame and fortune, and yet give you peace, joy and satisfaction in the presence of God.
Thus says the Lord: “Let not the wise man glory in his wisdom, let not the mighty man glory in his might, let not the rich man glory in his riches; but let him who glories glory in this, that he understands and knows me, that I am the Lord who practice steadfast love, justice, and righteousness in the earth; for in these things I delight, says the Lord.” (Jeremiah 9:23–24)
Self-promotion could be about marketing oneself in such as way that rather than sharing with other people what you are trying to promote, you annihilate your opposition. This is the way of the corporate capitalism, which actually translates into totalitarianism and dominance in the marketplace.
The way of God leads to individuality in unity. Maybe, from a human perspective, this is similar to authoritative parenting and not the authoritarian style of parenting that those who believe in central governments dictate. This applies to any form of government model that is used to control people.
When we learn to walk in the ways of God, we learn to relate to people according to what is best for each individual relationship and not because one person is seeking to exalt himself above others. The concept of self-promotion is a distortion of true capitalism. Self-promotion is a demonic strategy that is used to divide people rather than unite them. Self-promotion does not lead to the appreciation of one for another.
When we seek the truth, we have to be honest with ourselves and with other people. We need not be dependent upon others for learning the truth. Instead, we need to be pragmatic in our thinking and actions. We need to realize that we are interdependent individuals who interact with those in the world with whom we live. This interaction is the most important experience in our lives. For which one of us enjoys being on the end of a hostile exchange of views or persecution that leads to physical violence. All the people I know resent hostility towards themselves.
When we deny ourselves we put our trust in God to teach us and protect us from danger. But we do not then tempt God by abusing other people and, having become abusive, expect to be honored by our Heavenly Father, who desires that we learn to love one another, even those who are our enemies. Having said this, provocation can be done without intent to insult; if we are seeking to cause people to consider matters that they otherwise would ignore.
While the Bible states fools do not acknowledge the truth that the Universe exists because it has been created by the Creator, this does not mean that we have the right to persecute arrogant, ignorant, people in their foolishness. If we were do so, and then we find ourselves about to be brutally assaulted by a violent mob, God would not protect us, because we are not acting righteously.
On the other hand, if we decide to ask our Heavenly Father to teach us the truth about life and how we can enjoy what is rightfully ours, we will find ourselves being approved of both men and God.
For the kingdom of God is not food and drink but righteousness and peace and joy in the Holy Spirit; he who thus serves Christ is acceptable to God and approved by men. (Romans 14:17–18)
How do we deny ourselves so that we can successfully experience what the Holy Spirit has for us in the Kingdom of God? By being humble and letting God enable us to understand His ways and the benefits that come from walking in them.